HtAG forecasts where to buy next.
Micromarkets shows you what every market is doing right now.
HtAG Analytics is built around prediction — a machine-learning RCS™ score and 12-month capital-growth and cashflow forecasts, wrapped in coaching and buyers-agent tools. Micromarkets is built around discovery: an interactive national map with 50+ dual-metric views across 30,000+ property-type-and-bedroom micro-markets, an emerging-markets AI, and near-real-time momentum signals.
HtAG
Predict & rank
Strongest when you want a forecast and a ranked shortlist to act on.
- RCS predictive scores & 12-month forecasts
- Cashflow, ROI & risk projections
- Street-level heatmaps with live listings
- Coaching, community & white-label reports
Micromarkets
Understand the market
Built for market discovery — scan, benchmark and compare at scale.
- Screen & benchmark 15,000+ Australian suburbs
- 30,000+ micro-markets by property type & bedroom
- 50+ dual-metric spatial map views
- Emerging markets, velocity, yield & supply signals
The key difference: HtAG is a prediction engine — an RCS score and a 12-month forecast for a shortlist it hands you. Micromarkets is a discovery engine— it shows you what every micro-market is doing right now, so you spot the momentum and emerging strength the forecasts haven’t priced in yet.
Instead of trusting a single predicted number, you read the live market forces yourself — price growth, velocity, momentum, supply and demand across 100+ metrics and 30,000+ micro-markets, split to property type and bedroom.
The market lens · live terminal
The whole market, ranked. Any place, read deep.
Reading 14,998 micro-markets — ranking them in front of you, the view a suburb-by-suburb tool can’t give.
One place, read deep — genuinely useful, and the way most research starts today.
Don’t chase the market — see it move first. Every Australian suburb and segment, ranked in one view.
No sign-up — the full demo is free.
The real difference
It comes down to the question you’re asking
Both are genuinely good tools — the difference is the job each one does.
HtAG answers
“Which suburb will grow next — and by how much?”
Get a 12-month forecast, an RCS score and a ranked shortlist to act on.
Micromarkets answers
“Where is the market moving — and where’s my edge?”
Compare markets at scale to find the suburbs, property types and bedroom segments with the strongest signals.
HtAG tells you its prediction. Micromarkets shows you the live market forces so you can see the opportunity forming yourself.
So it isn’t really about which platform has more data— it’s about the decision you’re making.
Use HtAG when you want an explicit forecast, a cashflow projection, or client-ready branded reports.
Use Micromarkets to discover momentum and emerging markets from what is actually happening now.
The comparison
Point for point
Stated plainly, as of July 2026. Where HtAG is strong, it gets the tick.
| HtAG | Micromarketsthe market lens | |
|---|---|---|
| Where HtAG is strong | Who does it better? | |
| 12-month capital-growth forecastsexplicit per-suburb growth forecast, low to high | ||
| Cashflow, ROI & rent forecastsprojected yield, ROI ranges and rent increases | ||
| Risk / volatility scoringa Lower-Risk RCS and a standalone volatility index | ||
| Street-level heatmaps + live listingsblock-by-block maps with for-sale listings overlaid (StreetLens) | ||
| White-label / branded client reportsbranded PDFs for buyers’ agents and brokers | ||
| Conversational AI assistantsin-app AI copilots (Eve GPT, Copilot) | ||
| Coaching, community & agent directorypaid Mastermind coaching and a buyers-agent directory | ||
| Developer API & data feedsAPI, MCP and Snowflake data access | ||
Market intelligence & discovery | ||
| Interactive map analytics50+ dual-metric views that cross two forces at once, e.g. price growth × days on market | ||
| Find emerging marketsGraded A+ to D by a model that rewards consistency over spikes: micro-markets that grew in BOTH price and activity across several years — the pattern that most often precedes durable, sustained growth. Rental markets are scored the same way, on rents and lease volumes.AI/ML surfaces dip-resistant micro-markets compounding growth in both price and volume | ||
| Track market demanddedicated Market Velocity & Momentum demand signals | ||
| House, unit & bedroom breakdown30,000+ micro-markets split by property type AND bedroom | ||
| Suburb finderscreen 15k+ suburbs on market, demographic, ancestry, employment & economic-resource criteria | ||
| Near real-time datarolling 3-month windows on Plus tiers | ||
| Buy-vs-Rent scenario tooldrag the interest rate and the whole map recolours | ||
Shared foundations | ||
| Australia-wide suburb coverage | ||
| Monthly data refresh | ||
| Deep suburb reportscensus, supply/demand and multi-year price & rent history | ||
| School rankings | ||
| Free entry pointHtAG free Public tier · Micromarkets first report free | ||
The Platform
Unlimited Discovery. Unlimited potential.
Explore the entire property market in one place — compare markets, signals, and hidden pockets of opportunity that standard suburb research leaves behind.
30,000+ micro-markets
Every suburb, split by property type and bedroom — never blurred into one average. Track the market with absolute precision.
100+ advanced metrics
Price, yield, momentum, velocity, supply, demand and dozens more — every angle, every market.
Interactive maps & dual views
150+ single-metric heatmaps, plus 60+ dual-metric overlays that fuse two signals into one map.
Market Velocity Index
A proprietary score fusing how fast homes sell (or lease) with how much is trading — see which micro-markets are in highest demand.
Supply & emerging markets
See where stock is running dry, and the markets consistently rising in price and volume, year after year, regardless of the market cycle.
Next-gen suburb reports
Explore our industry-leading suburb reports that capture the finer details that make all the difference.
Spatial Intelligence
Read the market from 30,000 feet.
Find the signal in the noise.
Most of the industry only sees half the picture. Price growth on a map alone doesn't tell you why a suburb is moving—or whether it'll keep moving. Our map lets you layer two market signals at once—like days on market against annual price growth—surfacing markets excelling in both that remain invisible to the rest of the industry. Explore the map below and see what true market clarity feels like.
Momentum Matrix
Price Growth × Days on Market
Active view: Days on Market × Price Growth (12m) — upper-right quadrant markets are experiencing peak buyer urgency and capital growth simultaneously. Switch metrics via the Engine control above.
What Dual-Metric Solves
A suburb selling fast could be a booming hotspot—or it could be a distressed market selling at a discount. Likewise, 'high rental yields' can mask a collapsing local economy where property values are plummeting. Without context, data isn’t an insight; it’s a guess.
What Dual-Metric Reveals
By layering two metrics, we surface critical intelligence that neither provides alone. This synergy reveals the true nature of the market—its cycle, demand intensity, and underlying trend that remain invisible to 99.9% of the industry.
Alpha Generation
Over 50+ dual-metric views, each one engineered to surface a different layer of the market. Hunt for growth corridors. Track emerging hotspots. Find undervalued suburbs. Whatever your strategy demands, there's a view built to deliver it.
Plans & pricing
Priced for how you work
Every plan, side by side — what each costs and what it unlocks.
HtAG Analytics
Billed quarterly or annually (annual ~25% less)
- PublicFree tier + content library$0
- StarterPortfolio tracking, LGA heatmaps$59.95/mo
- Investor90+ metrics, RCS, StreetLens layers$150/mo
- ProfessionalWhite-label + client modelling (agents)$250/mo
- EliteEnterprise — StreetLens + ArchistarQuote
Micromarkets
Four plans · billed monthly
- Access2 suburb reports / mo · 1 state$89/mo
- Access PlusUnlimited reports · 1 state$149/mo
- Professional PlusUnlimited reports · national$249/mo
- Executive PlusUnlimited reports · national + Emerging Markets$499/mo
HtAG pricing observed July 2026 from htag.com.au/services; HtAG bills quarterly or annually (annual ≈ 25% cheaper per month) and its Elite tier is quote-based. Add-ons (Archistar +$70/mo, 1-on-1 consults +$750/hr) and a free Public tier also apply. On Micromarkets your first suburb report is free, and subscribers get 50% off any reports beyond their plan.
Questions people ask
- Can I trust Micromarkets data?
- Yes. It is built on official and industry-grade sources — ABS Census data plus comprehensive sales, listing and rental records — and rebuilt from a monthly data pipeline, with every suburb report stating the exact 12-month window its figures cover. Nothing is a black box: behind each score you can read the underlying price, rent, sales-volume and days-on-market history, and low-sample markets are flagged so you know when a number rests on only a handful of transactions.
- Is Micromarkets a replacement for HtAG Analytics?
- Not exactly — they answer different questions. HtAG leans on forecasting and ranking: it hands you a 12-month growth number and a shortlist, plus coaching and white-label agent tools. Micromarkets is a market-discovery engine — interactive map analytics with 50+ dual-metric views, deeper micro-market granularity by bedroom, an AI emerging-markets detector and momentum signals. Many serious investors would happily run both.
- Does HtAG forecast prices? Does Micromarkets?
- Yes — HtAG publishes explicit 12-month capital-growth, ROI and rent-increase forecasts via its RCS model; that is its signature. Micromarkets deliberately does not publish point forecasts. Instead it detects and grades emerging strength and momentum from actual current market behaviour, so you read live signals rather than a single prediction.
- How current is the data on each?
- Both refresh monthly. HtAG updates on the last day of each month; Micromarkets also refreshes monthly and additionally exposes near real-time 3-month rolling windows on its Plus tiers, which reflect recent shifts sooner than a trailing 12-month view.
- Which is cheaper?
- They overlap. As observed July 2026, HtAG’s cheapest paid tier is Starter at $59.95/mo, with Investor around $112.50–$150/mo and Professional $187.50–$250/mo depending on quarterly vs annual billing. Micromarkets starts at $89/mo (first suburb report free) and runs to $499/mo. Mid-tiers of both sit in the $149–$249 range — compare on features, not just price.
- What does HtAG do that Micromarkets does not?
- Genuinely, several things — street-level heatmaps with live listings (StreetLens), white-label branded reports for buyers’ agents, conversational AI copilots, a developer API and Snowflake feed, and a coaching community. If those are core to your workflow, HtAG is strong there. Micromarkets counters on market discovery: dual-metric mapping, bedroom-level granularity, and its emerging-markets detector.
Judge it on a suburb you know
Pick any suburb — your first report is free, and the exact data window is printed on it.
HtAG, RCS, GeoDex, StreetLens and SchoolRank are trademarks of HtAG Analytics Pty Ltd; Micromarkets is not affiliated with or endorsed by HtAG. This comparison reflects publicly available information as of July 2026 and our own product as shipped. Spot something out of date? Tell usand we’ll correct it.